Web AnalyTips.com

Data protection officers in federal and state governments want the operators of Internet sites to renounce the use of Google Analytics.

Penalties could go up to €50,000 (about $75,000) which is far more expansive than most paid web analytics tools licences.

Reason for that: “Internet surfers have no way to opt-out from Google Analytics’ monitoring”. But neither they have so far with other web analytics tools!

What about rejecting cookies?

Isn’t it a war against Google more than Google Analytics itself?

This entry was posted on Tuesday, December 1st, 2009 at 4:37 pm and is filed under Google Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.