Web analytics books

First Web analytics book in french

Posted in Web analytics books on October 23rd, 2009 by Guillaume Tessier – Be the first to comment

The first web analytics book in french.

Written by Jacques Warren and Nicolas Malo, 2 web analytics pcrofessionals.

This book is well written. There is a good methodology given here. There are a lot of actionable insights.

And the good thing is that authors don’t put at first place web analytics tools choice. And I agree with this, as there are several very important steps to go thourgh before thinking about one or another tool.
If you haven’t defined what your KPI’s are and what dashboard you need, then it is no use thinking about a tool in particular.
The other good thing about the methodoly they are giving is that dashboards (final results) have to be defined as much as possible with advertisers at the start of a project to prevent from any disappointment.

Click the link to get more information about this web analytics book.